. Art Biz A - Z

Build Your Art Biz Systems 
So You Can Sell More Art

Building an Art Biz is hard! It’s time consuming, confusing and can be so overwhelming!

If it was easy, you’d be doing it already right? 
Because you know that you could be making an income doing what you LOVE.
Deep down you know that what you’re doing right now isn’t fulfilling you like running your own Art Biz could.  
Yet you have no idea how to make it happen or even where to start…  

Tell me, which of these applies to you right now?

You feel like your art just isn’t good enough. You just need to spend more time in your studio, produce more work and learn more techniques.

 You feel like you need to have a big following in order to start selling your work.  

You lack confidence to share your work because you’re afraid of what people will think. You’re worried you’ll come across too pushy or salesy or you’re worried people will judge you and your work.  

The tech side of setting up a website or email marketing system completely overwhelms you and sucks the creative joy out of you.  

You feel like it’s just not possible to make any money as an Artist and have a Flourishing Art Biz.  

It’s time to say GOODBYE to the Hobby Artist Mindset

The Hobby Artist is a way of thinking about your Art Biz and how you fit into it.
  The Hobby Artist treats their (hopeful) Art Biz like a hobby and not a business.  

They dabble in their studio, DIY everything and shy away from sharing their work. 

A hobby artist does not have a plan or business systems in place.  

What they do have is an expensive hobby.  

Don’t Be Embarrassed, It’s NOT YOUR FAULT.  

No one teaches you how to build an art business at art school.
Even if you’re self taught, you’re led to believe that if you just focus on improving
your art that your work will start selling and your business will grow.  

Here's the TRUTH!
Building an art business requires both creativity and business systems.

Most creative people however, aren’t business minded.

So how do you expect to build an art biz when you only focus on your creativity and not on building your business systems.    

Imagine if there was a step-by-step program that could show you
how to set up your art biz and put your business systems into place
so that you could sell more work.
Well that's EXACTLY what I'm here to do!

To help you STEP INTO the role of a flourishing art biz owner far quicker and easier than you ever could on your own!

And one of the ways we're going to do that…



Art Biz A-Z is a online program, a combination of virtual lessons, a supportive community and Q+A coaching calls for Artists who want to build their art business. I coach you through how to set up your business systems so that you can sell more of your beautiful art in a way that’s authentic to you.

Go From An Overwhelmed, Underpaid Artist To The Flourishing Artist Your Art Biz Needs 

  • 7 Core Training Modules that teach you how to set up your art biz systems so that you can attract, connect and convert your ideal customer into a paying client.  From setting up your biz, to creating your work, to marketing, to packaging and customer appreciation.

  • Resources and Templates you can use in art biz to save time.

  • Monthly LIVE Q+A Coaching Calls to get the support, clarity and answers you need.

  • Private Facebook Group so you can connect with your fellow creatives around the world who understand what it's like to go after your dream and build you art biz!

It's Time To Transform Into A Flourishing Art Biz! 
Just like it's done for these Art Biz  A-Z members...

I have secured an 8-piece commission!

Natalie is an outstanding teacher and mentor.  She brings her own personal experiences as a practicing artist and entrepreneur to inform her teaching.  I hadn’t picked up a paintbrush in 33 years but made the decision to semi-retire in early 2021 and found a new work/life balance through designing artwork.  Despite being an industry recognised business professional and accountant, I have found Natalie’s Art Biz A-Z course invaluable to setting up my creative business.  

Since completing the program, I have secured an 8-piece commission, set up my business socials, branched out to include my art branded merchandise revenue stream and currently developing my own website that will go live soon.  There is a wealth of information included in the online portal that you can go through at your own pace and the amazing Facebook community group is truly wonderful and supportive.  

I wholeheartedly recommend you take the leap and sign up now! 

Michelle Lawson

Here's What Waiting For You Inside Once You Become A Member...
7 Art Biz System Training Modules:

DESIGN Your Art Biz
Get your Art Biz Set Up

Building the art biz of your dreams requires getting very clear about what you want your art business to look like. In this module you’ll get clarity on the vision for your business and design a business specific to your needs and desires. You'll discover how to confidently price your products so that you can achieve your revenue goals.

"Your vision is like your fingerprint,
   It’s meant to distinguish you from every other person in the world"

  • Inside Module #1, You’ll Discover...
  • How To Design YOUR Art Biz So That It Lights You Up 
  • The Simple Way To Discover Your Ideal Client 
  • How To Confidently Price Your Artwork

Your STUDIO Systems
Get Your Studio Systems Set Up For Productivity 

A profitable and fulfilling Art Biz is built off the back of a consistent and productive studio practice. In this module you'll work on setting up your studio systems so that you can maximise your time in the studio and produce your best work.

  • Inside Module #2, You’ll Discover...
  • Which Studio Space Is Right For You And Your Art Biz Needs 
  • How To Block Your Time To Increase Your Productivity 
  • The Secret To Making Commissions An Enjoyable and Profitable Part Of Your Art Biz 

"The work you create is valuable. As you step into being an Art Biz owner you need to believe this at your core."

Present Your Work And Biz Professionally

How you present your work will determine the quality of client you attract. In this module you discover how to raise the value of your work through your branding and presentation so that you can get paid well for the beautiful work you create.

"Strive for excellence, not perfection."

  • Inside Module #3, You’ll Discover...
  • How To Raise The Value Of Your Work To Attract Higher Paying Clients
  • How To Create A Cohesive Brand That Represents The Values Of Your Biz
  • How To Photograph Your Work Using Your Smart Phone For Social Media And Your Website  

Your MARKETING Systems
Attract And Connect With Your Ideal Clients

In order to sell you artwork and products you need to get it in front of the right people. In this module you'll discover the different ways you can attract the right clients to your work through online and offline platforms.

  • Inside Module #4, You’ll Discover...
  • How To Use Facebook and Instagram To Attract and Connect With Your Ideal Clients 
  • How To Exhibit In Art Shows And Solo Shows 
  • How To Approach Galleries and Retail Stores  

"The stronger the DESIRE for your artwork and the less objections your client has, the more natural the sales process will feel"

Your SALES Systems
Build Your Website And Email Marketing Systems 

You're in the business of selling, therefore you need to create sales systems that give your prospective clients the opportunity to purchase your work. In this module we'll focus on setting up your website and email marketing systems so that you can get those sales coming in.

"An engaged email list will outperform any
social media sales"

  • Inside Module #5, You’ll Discover...
  • How To Design A Website To Showcase Your Work Professionally And Increase Conversions 
  • How To Get More People On Your Email List So That You Can Increase Your Sales 
  • The Quickest Way To Build Instant Rapport With Your New Email Subscribers 

Your SHIPPING Systems
Ship With Confidence And Keep Your Customers Coming Back

Yay your work has sold! Now what? How to package and ship your work securely so that it arrives in beautiful condition to your new client. In this module we'll cover how to ship with confidence as well as how to keep your customers coming back!

  • Inside Module #6, You’ll Discover...
  • How To Professionally Sign And Varnish Your Work 
  • How To Package Artwork, Prints And 3D Objects Safely And Professionally 
  • The Easiest Way To Get Repeat Sales 

"It's 6 times easier to sell to an existing client than it is to find a new one. Make sure you treat your clients well!"

Build Your Website And Email Marketing Systems 

Multiple income streams in your art business is a great way to increase revenue. In this module we'll some of the different income streams you can introduce so that you can have more time and freedom to work on the parts of your business that you love.

"The more income streams you have in your business, the more freedom you'll have to focus on what you love"

  • Inside Module #7, You’ll Discover...
  • How To Make More Money From One Artwork 
  • How To Use Prints and Products To Increase The Revenue Of Your Art Biz 
  • If Art Licensing Is Right For Your Art Biz Model  

Jeanine Watts
​Mixed Media Artist

I have gained a valuable insight into setting up an art biz.

Joining the Art Biz program was initially a impulse reaction to my secret desire of wanting to be a artist with a successful business. I quickly started to worry that I was a idiot for joining "I'm just a hobby artist, I haven't even sold any of my work, I am totally out of my depth!" Luckily it was one of my better impulse decisions as I have gained a valuable insight into setting up a art biz. 

The modules are well structured and informative and it was great being able to work at my own pace being as I work full time. More importantly the support was incredible as Natalie is like a mentor sharing her experience and advice, as well as having the support of the Facebook community, which is a lovely way to connect with other artists.

I would highly recommend this program to any artist wherever they are on their creative journey. Since the course I have opened a Etsy shop and feel empowered working towards my goal of having a successful art business.  


You also get

I created Art Biz A-Z to be the fastest, easiest way for you to go from a hopeful to a flourishing Art Biz owner.

But I also created it to be the most supportive. So that's why Art Biz A-Z also includes 6 monthly LIVE Q +A coaching calls.

Got a question? Doubts? Uncertainties? Something - anything - not making sense?

Not clear on how to implement? Or whether you're moving in the right direction? Or how a particular system works specific to your Art Biz idea?


You also get INSTANT ACCESS to these group coaching sessions covering hot topics such as:


How to break down your sales goal into a bite sized action plan

Get clear about where you're headed for the next 12 months.

Learn how to break down your sales goal  into a manageable action plan.


 How to price with confidence so that you get those sales coming in!

Pricing is so much more than just coming up with a number. In this session we'll unpack your beliefs around pricing and money so that  you can price your work with confidence and get paid well.


Why your 'ideal client' might be easier to discover than you think

Are you struggling to discover who your ideal client is? In this session we'll take a more structured approach to discovering who you serve (or desire to serve). You'll learn why you should be focusing on nurturing  your current clients to increase the revenue of your business. 


Should you launch a collection or sell as you go?

When you start selling you'll come up with the question of, "Should I launch a collection or sell my works as I create them?"

In this session we'll break down the pros and cons for each so you can decide which sales system is best for you.


Creative ways to make more money in your art biz right now!

The more offers you put out there, the more sales you'll get.

In this session we'll discuss multiple ways you can create more money in your art biz right now.

Ok Nat, How Much Is My Investment Into Art Biz A-Z?

Great question! Art Biz A-Z contains a wealth of knowledge and practical tips that I’ve spent over $50,000 on acquiring as I’ve built my art business over the last decade. From investing into a 4 year Bachelor of Fine Art Degree, A Teaching Degree, Business Management Certification, Instagram and Facebook Courses, Online Business Programs, Marketing Memberships and High Level Mentorship Programs.

Now, you could go out and pay thousands of dollars to learn these skills for yourself, for example a website designer could set you back anything from $1000 - $5000, and that’s just one of the bonuses inside Art Biz A-Z. Or you could easily pay $5,000 to a private business coach to guide you, who may or may not understand the realities of an art business.

Look, I know what it's like when you’re thinking about investing into a program and you’re not currently selling enough work (or any!) or seeing the results to justify the investment. But maybe the reason you’re not seeing the results is because you’re not investing in what you need to get you to that level. You wouldn’t be here reading this if you didn’t know you needed help getting your Art Biz off the ground.

So to support you gently in this transition, I purposefully made the investment into Art Biz A-Z at just 6 monthly installments of $167.

That’s right! You can join us inside Art Biz A-Z for just $167 today!

Ready To Turn Your Art Biz Dream Into A Reality?

_________(JUST $167 TODAY)_______

SAVE $155 when you pay in FULL

Here's what our VIP Mentee Leanne Daquino had to say about Art Biz A-Z

Art Biz A-Z VIP Student: Leanne Daquino
@leannedaquinoart www.leannedaquinoart.com

I think I've just about done all of Natalie's courses that she's offered. By first appeal to me, just because her artwork is so beautiful and I wanted to be able to paint like that. When I started painting and realized that I wanted to take it further her course Art Biz A-Z, just seemed like the perfect thing for me to do.  I thought about it for a little while because it's not small change that you're handing over but to be honest, 
I've got everything back plus lots, lots more. Not just financially but I've just learned so much.

 I had no idea what was involved in running another business. I'm a self-taught artist and my eyes have been opened very wide to what is required to run a successful art business. But what remains constant all the time is that Natalie's just so focused on making women creatives better and helping them build their businesses.

 I've had some really good success. I've been picked up by a huge online, retail store, selling my products. I've developed a website I'm really proud of. My Instagram followers have increased and I'm building an email list. All the things that you need to do to build a successful art business and it's just helped me so much.

 I'm so much more confident. Now I'm happy to tell everyone. I'm an Artist now and the resources that Natalie provides, they're just the second to none, you can tell she's a teacher just the way everything is structured and how clear it is and easy to follow and you've got those resources for the rest of your life.

So it's worth every cent, I'd pay much more for it than Natalie's charging.  Thanks Nat, you've actually changed the direction of my life, which is amazing.

Your 365 Day Guarantee

I’m so confident that this program works if you work it.
It is for this reason that I am offering you a 365 day guarantee.

  Building an Art Biz takes time, however with consistent application of the strategies inside this program you will start to see the results. If after 365 days your Art Biz has not grown in its reach and sales, simply send us evidence that you have completed the program, applied all the strategies and attended the live calls (or replays).
You’ll even get to keep access to the program.  

Simply email Kevin at support@natalieparkerstudio.com with your work and we’ll take care of everything for you.  

Nat xx  

Note: This does not apply to our VIP Mentorship Students 

I have some extra “treats” for you. 

The main 7 modules of Art Biz A-Z will totally set your Art Biz up with the systems you need to build a profitable and purposeful business.

But that’s ONLY the beginning

When you become a member of Art Biz A-Z, you also get 4 major bonuses to make progress even faster and your success even easier, and the tools that simplify everything you do!

Starting with…

My SIMPLE Step-by-step tutorial on how to set up a Squarespace website, specifically for Artists
Valued at $997 

If tech is holding you back from getting your website up and running then you’ll love this. I’ll walk you through how to build your website on the squarespace platform that presents your work professionally and increases your conversions. You’ll save SO much time not having to figure it out yourself. And SO much money not having to pay a professional website designer to build it for you. Plus you’ll start making money SOONER! The quicker you get your website up, the quicker you can start selling your art online.

  • My Step-by-step tutorial on how to set up a Squarespace website includes... 
  • Selecting Your Theme 
  • Your Homepage 
  • Your Shop 
  • Your About Page 
  • Your Blog 
  • Your Contact Page 
  • Your Links Page (for IG) 
  • Your Sold Page Shipping and Payments 
  •  Marketing Pop ups    
  • My Step-by-step tutorial on how to set up a Mail Chimp email system includes... 
  • How to set up your account 
  • How to create your audience  
  • How to connect your email account to squarespace 
  • How to set up your welcome email 
  • Templates you can use for promotions  …AND MORE! 

My SIMPLE Step-by-step tutorial on how to set up a mail chimp email marketing system 
Valued at $597 

Having an email list of potential customers you can sell to at any time is like having an on demand money machine. With social media reach continuing to diminish, having an engaged email list is the go to way to stay connected to your customers. A HIGH engagement rate on social media is 6% whereas a good open rate for an email is 25%. Which would you prefer? 6 people to see your work on social media or 25 people to see your work in their inbox?

My Business Templates & Resources
Valued at $297 

Simple templates and resources to help your work smarter not harder.

 Don’t miss out on that commission because you spent too long figuring out how to write a sales contract. Simple login to our Art Biz resource area and download the sample commission contract straight away.  

  • My  Business Templates & Commission Contracts, also includes…
  • Workbooks for each module of the Art Biz A-Z program
  • Affirmations for Artists  
  • A Pricing Chart and Calculator Sales Record Template  
  • Studio Start-up Guide 
  • Commission Templates and Contract Examples 
  • My recommended book list  
  • The Find Your Painting Style Training includes... 
  • 5 LIVE recordings of the highly successful Find Your Painting Style Workshop
  • Complimentary workbook to work help you discover your painting style and make a plan to continue to strength it.

 Finding Your Painting Style Training
Valued at $97 

Are you putting off selling your work because you feel you haven't quite yet find your painting style?

This training will walk through how to find your own style so that you can have confidence in your work and start to make those sales!


When you join Art Biz A-Z you get instant access to the 7 training modules - videos and exercises that transform you from the struggling artist
into the action taking flourishing artist (Value $2,997 )

($6982 to be exact)

So Now It’s Time For You To Make One Of Two Choices…



The first choice is to choose to go it alone and figure it all out yourself...

BUT, if you already know that you want to build your Art Biz and create a life you LOVE, then your choice is obvious: join us inside Art Biz A-Z and start your transformation to becoming the flourishing artist you know you were meant to be.

Simply click the button below and my team and I will be waiting for you inside!

"Natalie's Art Biz A-Z has provided me with the much needed push and knowledge to pursue my art business. I didn't know where to start, so many things I didn't know but...participating in the Art Biz A-Z, it has opened my creative world so much further than I have ever been before. I have now got my work professionally photographed, have prints in the making and I am now working on setting up my website and looking at merchandise options."

Kristy Margam-Elkins
Mixed Media Artist

But CHOOSE Quickly!

Because this registration period won’t be open forever…

Membership in Art Biz A-Z is only open for short periods of time

You’ll miss out on the chance to transform into the Flourishing Artist and build the Art Biz of your dreams!

You CAN do it. With the right mindset, with the right tools, and with the right support, you can transform your Art Biz and the lives of those around you.
And my whole team and I will be there to help.

So don’t waste another year dreaming about starting your Art Biz.


_________(JUST $167 TODAY)_______

SAVE $155 when you pay in FULL

 Your Most Popular Questions, Answered:

   Have a pressing question you need answered before enrolling in Art Biz A-Z?  
Below is a list of the most common questions I’ve been asked.
If for some reason you don’t see your question, just reach out to our support team at support@natalieparkerstudio.com, so we can assist you. 

YES. Absolutely! Art Biz A-Z was designed for the non-biz minded Artist who needs help getting started from the ground up. You’ll save so much time and money following this program and have your Art Biz up and running quicker and making money sooner.

A small following is not a problem. In fact, you can successfully build a profitable Art Biz selling to just a few of the RIGHT clients. You don’t need a big following to start selling your art.

If you check out the testimonials on this page, you’ll see that our Art Biz A-Z members started selling work and getting commissions when they had very small followings.

What matters is getting the right clients to see your work, this is what we focus on inside Art Biz A-Z.

YES. Absolutely! In fact, one of the biggest breakthroughs you’ll experience as a member of Art Biz A-Z is how quickly & effectively you’ll get your website and email marketing system up and running using the simple step by step tutorials.

So when is the right time? Do you know? In fact, if you don’t know, how long have you been putting THIS off and using “now isn’t the time” as your excuse. How much longer are you willing to put it off?

Starting an Art Biz can be a lot like having kids, you know you want one, but the truth is: the time is NEVER perfect or right, is it? But when you get clear on something you want, and you get committed to making it happen, you MAKE the time.

And that’s the choice you’re gonna have to make right now… are you going to continue putting your dreams off for someday one way (which never comes) or are you going to make it happen. If not now, when?

If this course sounds like a lot, it might just be because you feel overwhelmed trying to juggle your art practice, job and life right now. And you’re trying to imagine how you’ll add this program to your existing “to-do” list.

Art Biz A-Z is the ANTIDOTE to overwhelm. It’s a system designed to give you focus and clarity on your VISION. It will help you align your actions so you can see the BIG PICTURE of where you are headed.

Also, you have LIFETIME ACCESS to Art Biz A-Z offer. It is not the type of program you rush to complete. It is an on-demand library of art business systems and resources you can go to as you build your Art Biz through the seasons. That does not require completing the entire course.

So, if you can commit just a few hours a week to the training, you can begin to see a whole new level of growth and progress in your Art Biz immediately.

YES! This is all too common for artists. Art Biz A-Z will help you see the value in your work and connect you to a higher purpose for your Art Biz. You’ll be supported by a community of other art biz owners who too are putting themselves out there and growing in confidence everyday.

Upon completing your enrollment, you will receive an email immediately with your login details. Upon your first login, you will get INSTANT ONGOING ACCESS to the course, bonuses, and the Members-Only Facebook Group. Art Biz A-Z is a digital video training portal. When you join, your purchase includes INSTANT access with ongoing updates to all of the material.

We offer a 365 Day Conditional Guarantee.

All I require is that you've COMPLETED the course, attended the coaching calls (or watched the replays) AND submitted a debrief from all of the strategies taught in the program. This is my commitment to you.

I want there to be NO RISK whatsoever when you decide to enroll and join the Community!
Please see our earning disclaimer  below.

As a Member of Art Biz A-Z , I want you to know "I've got your back!" You have FOUR unique ways to get the support and feedback you need!  

#1. The Private (Members-Only) Facebook Group
This is your community. This is your chance to ask questions and get feedback about your Art Biz.  

#2. Your LIVE Q + A Coaching Calls  
As a new Member, you'll also receive 6 monthly LIVE Q + A Coaching Calls with me and the other Members. Any questions or clarifications you need can be directed to me LIVE on our calls!  

#3. My Support Team  
Any "technical" issues about your membership (login, billing, etc.) can be addressed by emailing our Support Team support@natalieparkerstudio.com at any time!  

#4. VIP Mentorship (Additional support)
If you invest in the VIP Mentorship option, you will receive additional private coaching with Natalie via weekly emails and private coaching calls for a period of 3 months from enrollment.  

What results do you think you'll be sharing as we work together?

_________(JUST $167 TODAY)_______

SAVE $155 when you pay in FULL


From time to time, Natalie Parker Studio may report on the success of one of its existing or prior clients/customers. The information about this success is accurately portrayed by the Customer. You acknowledge that the prior success of others does not guarantee your success. 

As with any business, your results may vary and will be based on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. There is no guarantee that you will make any income at all and you accept the risk that the earnings and income statements differ by individual. Each individual’s success depends on his or her background, dedication, desire and motivation.

The use of our information, products and services should be based on your own due diligence and you agree that Natalie Parker Studio is not liable for any success or failure of your business that is directly or indirectly related to the purchase and use of our information, products, and services reviewed or advertised on this Website.